INFO
BRAND & PACKAGING DESIGNER
Currently available
I design brand and packaging systems for drinks and FMCG. The kind that have to hold together across hundreds of SKUs and still read as one confident idea on shelf.
Ten years in, across the UK, EU and New Zealand, most recently with PepsiCo, innocent, Marks & Spencer and Superdrug. I work strategy first, then obsess over the execution: the type, the hierarchy, the small decisions that make a system feel inevitable rather than assembled.
Based in New Zealand, working with clients worldwide.
August 2023 – Present
Senior Brand & Packaging Creative
Freelance / Contract - UK/EU/APACSelected Clients: PepsiCo Europe; innocent drinks; Marks & Spencer; Superdrug
October 2018 – March 2023
Senior Designer
Redcactus Design - Auckland, NZSelected Clients: Suntory Oceania; Goodman Fielder; Accolade Wines; Griffin's Snacks; Endeavour Consumer Health (Red Seal); Yum! International (KFC South Pacific; Australia and New Zealand); CKE US (Carl's Jr., Hardee's); Brown-Forman HK (Glenglassaugh).
Promoted from Intermediate Designer (2021) to Senior Designer.
January 2016 – October 2018
Graphic Designer
Voice Brand Agency - Auckland, NZSelected Clients: Suntory Oceania; Oji Fibre Solutions; MEO; Aunt Jean’s Dairy; Hiakai; Property Brokers
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